Evaluation Question 3

Evaluation Question 2

Evaluation question 1

Evaluation question 1 from benblair16

Artist Website Influence: Rihanna

I felt that Rihanna, the biggest female pop star in the world, would be a good person to relate my artist to and mirror her image, as that is similar to the image I am trying to create for Jessy.

On Rihanna's website, there is a tab created just for her Facebook and Twitter pages, which can be seen here:

I therefore decided that this would be a good thing to do for Jessy's website. This convergence between an artist website and twitter allows the two mediums to complement each other and create another way of publicising the artist and putting them as much in the public eye as possible. Similarly to Rihanna's website, I incorporated a Twitter tab which sends the user to a page dedicated to Jessy's social networking.

For this I had to create a false twitter account for Jessy, under the username @jessyb_official. The use of the word official in this username makes it seem as though Jessy is a real pop star who may have impersonator accounts on twitter. I even tweeted a link to the music video to and followed a number of famous people on her account, such as Radio 1 DJ Chris Moyles and pop stars such as Jessie Ware, as these are the types of people an artist of Jessy's genre would follow on twitter. Furthermore, I incorporated a follow button and a tweet button so that the user could access Jessy's twitter via their own account without even leaving the website page.

GoPro HD Hero2

We have come up with the idea to use a POV shot in the party scene, to make it appear to the viewer as though they are at the party themselves. This helps us to use a variety of differing shots in our video, and will help to lure in the viewers attention. For this we decided to use a GoPro HD HERO2 handheld camera, as we already had one available to use.  The HD HERO2 can easily be mounted on walls, and for this reason we shall use it to film a time lapse shot at the beginning of our video, as it also has a time lapse setting. It will also be very convenient to film the party section with because of its practicality due to its size.

Here is a video of the HD HERO2 in action.

Audience feedback from our showing

Here are the answers to the questionnaire we handed out at the showing of our video.

We felt that a short questionnaire would give simple and concise answers, which we felt would be most helpful.

Here are the answers that we found to be constructive:

1. Was our performer fit for the music video? Why?
- Yes, she was good looking and was dressed the part. I liked the red trousers.
- Yes, I think she was perfect because of her look and the way she was dressed.
- Yes, she seemed very natural in front of the camera which is important.

2. What was one thing in particular you liked about the video?
- I really liked the was you had the point of view shot at the party, it made it seem very real
- The fact that it was a dress up party and all the cuts on the beat
- The studio was very professional
- I liked the range of different shot types in the studio scenes

3. Do you think the video fitted the house music genre?
- Yes, because of the flashing lights and dancing
- Yes, the Dj and dancing really helped
- Yes, the strobe light was really good
- Yes, you could tell the genre of the song if you were to see the video with no sounds

4. Is there anything that you didn't like about the video? Why?
- Not really no
- Nothing really noticeable
- I think you could have had the performer from the studio at the party
- It could be longer with the studio coming in again

5. Did you like the transition from the studio scene to the party scene?
If not, what didn't you like?
- Yes, it was very smooth
- It could have been done better with some blending of the two
- You could have incorporated the performer more
- I liked it

Editing the Party Scene

Once we had filmed our party scene we captured the footage on the school computers; as we used a GoPro camera for this instead of the camera we used to film in the studio, capturing this footage was far easier than with the other footage. 

The strobe lights that come on in the studio once the music starts to build up to the drop helped to set the party scene, and help the transition between the two locations look more natural and less random. We also began to alternate between shots from the party and shots from the location gradually, and this editing between locations became faster paced when the song starts to pick up pace, and eventually becomes a flicker between shots that become harder to differentiate between. This gradual movement into the party scene is effective as it builds excitement in tandem with the music.

This is our use of the mirrored shot, inspired by The Throne's 'Paris' video that I spoke about previously in my blog as inspiration for our video. This piece of editing is effective as it creates the feeling that there are more people in the room, in affect enhancing the party-like atmosphere.

This mirrored effect is continued in this shot, where it was used as the camera moves closer towards the person wearing the poncho, and eventually zooms so far into the poncho that the next shot is a close up of the poncho, and rapidly zooms outwards. This is a good way to transition between shots as it differs from some of the other techniques we used such as dip to black, cross fade and scroll out from centre.

In the party sequence, we picked up the pace of the editing and made cuts to the beat of the song. We also reverted back to this shot of the DJ every time the music got to a certain point every 8 bars, where it sounds like the synths are dropping again.



We gradually began to include shots of the performer from the studio towards the end of the song, and slowed down some of the footage to match the fade out of the song. This is to match the pace of the song and bring it to a close effectively.