How did you use media technologies in the construction and research, planning and evaluation stages?
Research and Planning
YouTube
While in the research and planning stage of my video I used YouTube a number of times in order to help myself find and reference other existing music videos. These references can be seen in my final video from the mirroring effect used in the party scene, influenced by Jay Z & Kanye West's 'Paris' video that we found on YouTube. YouTube is extremely useful for this as it has an incredible number of songs and music videos that are available to anyone who uses it. iPhone
When using synaesthesia in audience research, I played them the song using the iTunes application on an iPhone via a pair of earphones. This was helpful in the construction of my music video as it allowed us to see what our target audience was interested in viewing.
Hotmail
We used Hotmail.com to email the person at EMI France responsible for giving us the permission to use the song. Without this, our video would not have been possible.
Survey Monkey
Construction
GoPro HD HERO2
The GoPro HD HERO2 is a small, high definition handheld camera which we used to film the time lapse and the party scene due to its convenience. As the GoPro can be mounted on almost any surface, we mounted it on the wall in the studio where we filmed the majority of the video to create a time lapse of our video shoot. This was then used for the introduction of the song as it fit in time with the beat. There is a light that can be mounted on the GoPro's case which we used to film the party to give the feel of the film 'Project X'; this shot from the film shows the brightness of the light that was used to film at this night-time party. The easy maneuverability of this camera made it very easy for us to get all different types of shots ranging from closeups to group shots.
Adobe Premiere Pro 2
Adobe Premiere Pro 2 is the software that we used to edit our video. Although this software is somewhat dated, it still proved sufficient by providing a vast range of tools to use. The transition effects were rather simple, therefore we used common ones that would make the video look simple yet professional such as dip to black, cross fade and scroll from centre. The software, however, proved its age by shutting down every few minutes due to the size of the file we were editing, which was highly inconvenient and made the editing process very tedious. There were enough effects and filters on this version of Adobe Premiere Pro for us to make a decent looking video. We set a colour filter for one shot which allowed us to give some variation in quite similar shots. An off centre mirrored shot created the effect that the performer is standing back to back with herself, which is one of the most interesting shots in the whole video. Other than these simple effect and a few more, we did not anything particularly daring which meant that we did not have many difficulties with the software.
Canon C3000
We used the Canon C3000 camera to film our footage in the studio. This camera is very high-tech and we were only able to use it as it belonged to the owner of the studio. This camera had an incredible number of settings to use, however our limited knowledge of cameras inhibited our use of these tools and settings. We only used the white balance and zoom for this, as well as the light intake when we used to strobe light. This camera produced incredibly high quality footage, however we could not use it as it was too big a file for the school computers to process, which caused a great deal of stress and problems. YouTube
Once the video was edited, we uploaded it to YouTube without any problems.
Wix
Wix is a website which allows people to create their own website, and offers templates to personalise it. It is very simple as it has a toolbar that make structuring and styling the website very simple. I created a simple homepage with a few tabs on the top that send people to view tour dates, twitter, the video and the album. I was able to add a twitter feed to the website just by adding the username of the fake account I created for my artist. Wix was very helpful however it could have some more exciting tools, and could expand on the already existing tools. An example of this is the limited number of fonts available to write in and the limited number of layouts possible. Adobe Photoshop Pro 6
I took it upon myself to download a trial run of Adobe Photoshop Pro 6 to construct my digipak cover. I found this to be very confusing and difficult to get used to, as it is an advance piece of software. All I managed really was to create simple images of the same size of 120mm x 120mm for each of the 4 sides of the digipak. Despite the digipak being simple, it is effective. I could not find any form of word art on photoshop, which meant that I had to use rather simple fonts, however everything else was sufficient.
Evaluation
Prezi
Prezi is an excellent website that allowed me to create a slide show-like presentation in a different style, while looking incredibly professional and polished. Prezi is very simple to use, and it has a theme of moving from one point to another which shows the progression of my work. I used a template to create my presentation, and was still able to add some personalisation to it by adding new details such as new areas of information and arrows to show which information is next.
Soundcloud
I used soundcloud to record one of my evaluation questions. It was simple to sign up and even simpler to record. No problems occurred when using soundcloud.
Slideshare
Slideshare is another very simple tool that I used for an evaluation question. All that was needed was for me to create a PowerPoint presentation on my computer and convert it into a Slideshare presentation on the website, then upload it to my blog.
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