Audience Research Results - Synesthesia

Synesthesia is a form of audience research in which the song is played to the participant, and they write down things that they would associate with the song and would expect to see in the music video. Below are the results of this:
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Katie Webb

Bright lights that flash
People going to a party
a Dj
Beach party
Dancing people
Lots of colours and patterns

Eric Dahan

Jumping around
Dancers
Dj
Party

Lily Hassell

Happy
Foot tapping
Festival
Floating
UV colours
Bright

Zack Henry

Argument between couple

Etai Elimelech

Marriage on the beach
Gun shots and fights
Man saves women

From the information we recieved, we deduced that a party scene featuring dancing, a DJ, bright colours, etc, would be relevant to the video.